New Wurl Report Finds CTV Engagement is Growing, Meeting Peak-Pandemic Highs
Applovin Corporation - Class A (APP)
Company Research
Source: Business Wire
Findings reveal average daily hours of viewing and session length are on the rise following a post-pandemic dip, while ad fill has declined amid rapid channel growth PALO ALTO, Calif.--(BUSINESS WIRE)--Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The in-depth report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can help inform business decisions.This latest trends report from Wurl comes as the evolving CTV landscape continues to grow increasingly complex. With more streaming content now available than ever before, both publishers and marketers must prioritize the modern viewer experience and understand how key trends surrounding viewer behavior can impact their business strategies – including how shifts toward CTV are influencing engagement and
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- 11/6/24 - Beat
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Sec Filings
- 11/8/24 - Form SC
- 11/8/24 - Form SC
- 11/8/24 - Form SC
- APP's page on the SEC website