AppLovin neutral to Apple's new ad attribution tech, fears misplaced: Oppenheimer [Seeking Alpha]
Applovin Corporation - Class A (APP)
Company Research
Source: Seeking Alpha
On Monday, along with a slew of artificial intelligence-centric updates to its operating systems, the iPhone maker released documentation for AdAttributionKit, the new iOS framework designed for privacy-preserving ad attribution. AdAttributionKit will replace its existing SKAdNetwork for mobile app installs. While most of the pullback in AppLovin's ( APP ) stock is due to its Apple's ( AAPL ) new ad attribution framework, analysts at Oppenheimer believe the new technology is neutral to the health of AppLovin's ( APP ) Software Platform business. The brokerage views AdAttributionKit as a rebranding of existing technology that offers nothing new. According to the investment firm, there have been no major changes in Apple's ( AAPL ) ad policy in iOS 18. "Apple's enhancement of its attribution framework will only be incremental to APP, offering additional data points for its measurement," Oppenheimer added. Oppenheimer maintained its Outperform for AppLovin ( APP ), stating that
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News
- Why the Market Dipped But AppLovin (APP) Gained Today [Yahoo! Finance]Yahoo! Finance
- Macquarie: Applovin's prospects strong despite Apple's new ad app attribution tool [Yahoo! Finance]Yahoo! Finance
- Here's Why You Should Invest in AppLovin (APP) Stock Now [Yahoo! Finance]Yahoo! Finance
- Is AppLovin (APP) Stock Outpacing Its Business Services Peers This Year? [Yahoo! Finance]Yahoo! Finance
- 3 Stocks to Buy From the Prospering Technology Services Market [Yahoo! Finance]Yahoo! Finance
APP
Earnings
- 5/8/24 - Beat
APP
Sec Filings
- 6/20/24 - Form 4
- 6/20/24 - Form 4
- 6/18/24 - Form 144
- APP's page on the SEC website