Macquarie: Applovin's prospects strong despite Apple's new ad app attribution tool [Yahoo! Finance]
Applovin Corporation - Class A (APP)
Company Research
Source: Yahoo! Finance
Macquarie believes that the negative reaction in AppLovin's stock following the unveiling of AdAttributionKit at Apple's WWDC conference is a case of misplaced headline risk. Analysts noted, "We think the overreaction by the market presents a buying opportunity, as AppLovin continues to outperform mobile adtech peers with its AI-driven Axon 2 bidding technology." AdAttributionKit essentially replaces Apple's SKAdNetwork4.0, offering improved features for measuring app ads. Macquarie analysts argue that this update does not hinder AppLovin's ability to buy ads, thereby dismissing concerns over its effect on the company's performance. The report from AppLovin's Adjust division suggests that Apple's new measurement capabilities are in compliance with the EU's Digital Markets Act (DMA). It also indicates that AdAttributionKit provides significant improvements over SKAdNetwork4.0. Despite the constant worry about Apple's potential privacy-related moves in its app store, Macquari
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News
- AppLovin seeks 20-30% ad growth, but Morgan Stanley remains skeptical [Seeking Alpha]Seeking Alpha
- Zacks Investment Ideas feature highlights: Palantir Technologies, Vertiv and AppLovin [Yahoo! Finance]Yahoo! Finance
- Is Applovin Corp. (APP) the Best Performing Stock in 2024? [Yahoo! Finance]Yahoo! Finance
- AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social Media [Yahoo! Finance]Yahoo! Finance
- AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social MediaBusiness Wire
APP
Earnings
- 8/7/24 - Beat
APP
Sec Filings
- 9/16/24 - Form 4
- 9/16/24 - Form 4
- 9/13/24 - Form 144
- APP's page on the SEC website