AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social Media [Yahoo! Finance]
Applovin Corporation - Class A (APP)
Company Research
Source: Yahoo! Finance
PALO ALTO, Calif., September 25, 2024 BUSINESS WIRE AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024 , a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and expand the reach and impact of their campaigns. The report suggests that customers acquired through in-app ads are more engaged and loyal than from other channels. For instance, in the fintech sector, in-app ad customers open their apps 9 times per month on average, compared to 5.8 times for social media-acquired customers . This increased engagement leads to more repeat transactions, drives higher revenue and allows marketers to reinvest back in their business. "The shift in consumer behavior toward mobile devices has driven the need for a corresponding shift in marketing toward mobile in-app advertising," Andrey Kazakov, VP of Demand at AppLovin. "Simply put, brands need to meet the
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News
- AppLovin seeks 20-30% ad growth, but Morgan Stanley remains skeptical [Seeking Alpha]Seeking Alpha
- Zacks Investment Ideas feature highlights: Palantir Technologies, Vertiv and AppLovin [Yahoo! Finance]Yahoo! Finance
- Is Applovin Corp. (APP) the Best Performing Stock in 2024? [Yahoo! Finance]Yahoo! Finance
- AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social MediaBusiness Wire
- AppLovin Co. (NASDAQ: APP) had its "outperform" rating re-affirmed by analysts at Macquarie. They now have a $150.00 price target on the stock, up previously from $115.00.MarketBeat
APP
Earnings
- 8/7/24 - Beat
APP
Sec Filings
- 9/16/24 - Form 4
- 9/16/24 - Form 4
- 9/13/24 - Form 144
- APP's page on the SEC website