AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social Media
Applovin Corporation - Class A (APP)
Company Research
Source: Business Wire
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and expand the reach and impact of their campaigns.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240925309117/en/Consumer Mobile Trends 2024 (Image source: AppLovin)The report suggests that customers acquired through in-app ads are more engaged and loyal than from other channels. For instance, in the fintech sector, in-app ad customers open their apps 9 times per month on average, compared to 5.8 times for social media-acquired customers1. This increased engagement leads to
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News
- AppLovin seeks 20-30% ad growth, but Morgan Stanley remains skeptical [Seeking Alpha]Seeking Alpha
- Zacks Investment Ideas feature highlights: Palantir Technologies, Vertiv and AppLovin [Yahoo! Finance]Yahoo! Finance
- Is Applovin Corp. (APP) the Best Performing Stock in 2024? [Yahoo! Finance]Yahoo! Finance
- AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social Media [Yahoo! Finance]Yahoo! Finance
- AppLovin Co. (NASDAQ: APP) had its "outperform" rating re-affirmed by analysts at Macquarie. They now have a $150.00 price target on the stock, up previously from $115.00.MarketBeat
APP
Earnings
- 8/7/24 - Beat
APP
Sec Filings
- 9/16/24 - Form 4
- 9/16/24 - Form 4
- 9/13/24 - Form 144
- APP's page on the SEC website