Levi's teases Beyoncé collaboration as denim trend takes hold [CNBC]
Abercrombie & Fitch Company (ANF)
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Source: CNBC
The post included an image of a woman wearing a cowboy hat and riding a horse with the caption “INTRODUCING: A New Chapter.” Levi's second-quarter earnings in June missed Wall Street's sales expectations, however the brand's leadership has maintained that the future of denim is bright. Levi Strauss summoned the Beyhive on Monday after teasing a potential collaboration with Beyoncé in a post on Instagram The brand's shares briefly popped after the update and were last up about 1% Monday. The post included an image of a woman wearing a cowboy hat and riding a horse with the caption “INTRODUCING: A New Chapter.” Aside from the allusions to Beyoncé's latest album, “Cowboy Carter,” Levi's also tagged the superstar's account in the post, fueling buzz from her fanbase — known as the Beyhive. Beyoncé's country album, released earlier this year, features a song titled “LEVII's JEANS.” Denim has been experiencing something of a boost of late, with brands like American Eagle and Abe
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