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0.000548140782949079 -0.0022563004321388 0.00398995500146599 -0.00251124963351056 -0.0248193047535279 -0.0481471566790317 -0.01653345570895 -0.0352722220097645
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Hollywood union strikes deal for advertisers to replicate actors' voices with AI [Yahoo! Finance Canada]

AnaptysBio, Inc. (ANAB) 
Last anaptysbio, inc. earnings: 3/2 08:45 am Check Earnings Report
US:NASDAQ Investor Relations: ir.anaptysbio.com/investor-relations
By Danielle Broadway and Dawn Chmielewski (Reuters) - The Hollywood actors' union SAG-AFTRA announced on Wednesday a deal with online talent marketplace Narrativ that enables actors to sell advertisers rights to replicate their voices with artificial intelligence. As performers fear AI will make theft of their likenesses common, the new agreement seeks to ensure actors derive income from the technology and have control over how and when their voice replicas are used. “Not all members will be interested in taking advantage of the opportunities that licensing their digital voice replicas might offer, and that's understandable,” SAG-AFTRA official Duncan Crabtree-Ireland said in a statement. "But for those who do, you now have a safe option." ADVERTISEMENT Narrativ connects advertisers and ad agencies with actors to create audio ads using AI. Under the deal, an actor can set the price for an advertiser to digitally replicate their voice, provided it at least equals the SAG-A Show less Read more
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