TikTok to challenge Amazon Prime Day with its own sales event in July [Yahoo! Finance]
Amazon.com, Inc. (AMZN)
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Source: Yahoo! Finance
The announcement comes a few days after Amazon revealed that its annual Prime Day sales will take place on July 16 and 17. The historical success of Prime Day has led to other retailers, both large and small, co-opting the day to run competing sales. Now you can count TikTok among those doing the same. TikTok says the sales event will offer deals on fashion and beauty products, backyard entertainment essentials, decor, summer reading bestsellers, and more. Like Amazon's Prime Day sales, TikTok Shop will offer exclusive deals on select products. The sales event will offer exclusive sales on products from L'Oréal Paris, Maybelline New York, NYX Professional Makeup, Our Place, Too Faced, and Zwilling USA. During the sales event, brands and merchants will participate in content challenges for short videos and LIVE shopping events, where they can interact with their followers and share their favorite products and bestsellers. The LIVE events will offer discounts on popular products
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