Renegade Publisher Hungry Minds Is Disrupting The Status Quo: ‘We Want To Make Magic Artifacts’ [Forbes]
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Source: Forbes
The minds behind are just that — hungry. Their insatiable appetite to innovate, disrupt, and surprise knows no bounds. “I don't believe in focus groups when you want to make a really good product, because it should be a little bit controversial," says Timur Kadyrov, co-founder of the rising publisher and successful veteran entrepreneur of a global escape room franchise. “It should be new for people and if you ask them beforehand, [they'll tell you that] they never like new things. They like what they're used to. If you want to make a great product, you shouldn't ask anyone if they like it or not.” “You need to surprise them,” agrees Vsevolod Batischev, fellow Hungry Minds co-founder and one of Kadyrov's former escape room franchisees. “The right question for a focus group is, ‘Do you want to be surprised?'” PROMOTED So far, that rebel philosophy has served them well since they launched Hungry Minds in 2021, which hit the ground running with one of the most successful publishi
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