Amazon is testing shopping, health assistants as it pushes deeper into generative AI [CNBC]
Amazon.com, Inc. (AMZN)
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Source: CNBC
One feature, called Interests AI, prompts users to enter conversational search queries, and another tool is a chatbot focused on health and wellness. Amazon CEO Andy Jassy has pushed employees across the company to build AI applications. Amazon CEO Andy Jassy speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025. , in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a subset of users. AI has become a major area of investment across Amazon, including in its retail, cloud computing, devices and health-care businesses. Within the retail business, Amazon has already launched a shopping chatbot, an AI assistant for sellers and AI shopping guides. The new services Amazon is testing appeared on its app or website in recent weeks. The shopping tool, called Interests AI, prompts users to describe an interest “using your
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