How Can Today's Apparel Brands Compete with Shein and Temu? [Yahoo! Finance]
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Source: Yahoo! Finance
“If you're a brand and you find yourself competing with Shein and Temu, do something else,” said Juozas Kaziukenas, founder of e-commerce research firm Marketplace Pulse. “It's a terrible business environment to end up with competing with someone that is ultimately pushing for the lowest price.” More from Sourcing Journal Los Angeles, Long Beach Ports Feel Rush of Imports With Tariffs on Horizon China's Air Cargo Exodus Floods the US Ahead of Holiday Uncertainty China Commission Tells Congress to End De Minimis for E-Commerce Shipments Speaking at the SJ Fall Summit, Kaziukenas' commentary coincidentally came just a day before Amazon officially introduced its low-cost Temu comp e titor , Amazon Haul. Whether Amazon's endeavor into a race to the bottom sinks or swims, apparel brands still have opportunities to capture the consumer even as the Chinese e-commerce giants take retail market share. “You get what you pay for,” said Ram Ben Tzion, founder and CEO of digital ide
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