Decision Fatigue: How Businesses Can Simplify Choice In A World Of Overload [Forbes]
Amazon.com, Inc. (AMZN)
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Source: Forbes
But the sheer volume of options in our modern world—especially in digital spheres such as online shopping, streaming services and mobile applications—can overcome the satisfaction of making these choices. Users often dread the task of sorting through pages of results, lists of cool destinations or dozens of competing answers with every online search. , the deterioration of decision-making abilities after a prolonged period of making choices, posits that the more decisions one must make, the lower the quality of those decisions becomes. This phenomenon led figures like CEOs Mark Zuckerberg and Steve Jobs and late filmmaker David Lynch to or every day to reduce decision fatigue and free up mental capacity for more important decisions. PROMOTED Instead, today's consumers crave the simplicity of a streamlined choice experience—one that uses the plethora of information out there to minimize cognitive friction and make the decision process easier rather than harder. The Demand For
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AMZN
Earnings
- 10/30/25 - Beat
AMZN
Sec Filings
- 12/3/25 - Form 4
- 11/25/25 - Form 4
- 11/25/25 - Form 4
- AMZN's page on the SEC website