AI is rapidly changing how consumers shop online [Yahoo! Finance]
Amazon.com, Inc. (AMZN)
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Source: Yahoo! Finance
ChatGPT, Gemini and other AI-powered tools are rapidly changing consumers' shopping behavior, according to a Bloomreach survey released earlier this month. Most consumers surveyed — 61% — have used general-purpose AI tools to help them shop online, with more than half — 54% — reporting their search habits have become more conversational in the past 12 months. “We have known for some time that AI would fundamentally change the way consumers approach online shopping, but it's now clear we're no longer talking about the future — we're talking about the now,” Bloomreach co-founder and CEO Raj De Datta said in a prepared statement. “Consumers have new expectations for online shopping… it's up to brands to meet them
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AMZN
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Sec Filings
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