Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator
Amazon.com, Inc. (AMZN)
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Source: Business Wire
New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their desired audience use case – eliminating the need to create the code manually and reducing query development time from hours to minutes. Advertisers then run the queries in AMC to create their new audience and activate the audience in Amazon DSP and ads console.To use the SQL generator, advertisers simply describe the audience output they want from AMC in their own words. The generator will return the relevant query, as well as the steps it used to
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