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Stock impact report

HubSpot and Amplitude Join Forces to Bolster Product-led Growth [Yahoo! Finance]

Amplitude, Inc. (AMPL) 
Company Research Source: Yahoo! Finance
BOSTON, September 18, 2024 BUSINESS WIRE )--Today at INBOUND 2024 Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, and HubSpot, Inc . (NYSE: HUBS), the customer platform for scaling companies, announced a global strategic partnership to help Go To Market (GTM) teams close more deals. HubSpot's Smart CRM offers a comprehensive, customizable company record, allowing marketing, sales, and service teams to have a single, unified view of the customer. However, most GTM teams still struggle to understand how customers are using their products. They don't know which users are most engaged, when they're ready to upgrade, or why they're struggling. Now, teams can combine the power of HubSpot and Amplitude's customer behavior data to drive growth. Marketers can leverage HubSpot's enhanced Lead Scoring with Amplitude insights baked in, enabling them to serve up better leads to sales and build more targeted marketing campaigns. Sales and Customer Success teams can use Hu Show less Read more
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