BÉIS Highlights Airport Dads This Summer And Launches The Essentials Edit [Forbes]
Ameriprise Financial, Inc. (AMP)
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Source: Forbes
The Airport Dad Father's Day campaign highlighted the brand's core collection and its seamless wearability for men. The campaign was a perfect segway into the brand's Essentials Edit launch, which introduced the new small Carry-On Roller and a color extension for more of its core offerings in these gender-neutral colorways such as Maple and Olive. These colorways were modeled in the Airport Dad campaign and now you can complete your set with other BÉIS bestsellers in a matching shade The Airpot Dad campaign landed before Father's Day celebrating the quintessential airport dad rather than poking fun of the father who insists on arriving hours early, perhaps with a printed itinerary in hand, shouldering the family's baggage . To bring this creative idea to life, the viral lifestyle brand teamed up with social media PR guru, Robyn DelMonte, better known as GirlBossTown on TikTok. DelMonte, who dubbed herself “the internet's agent,” was onboarded onto the campaign and has debuted her fi
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