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Stock impact report

Many consumers stay with their banks for years unless persuaded by other bank incentives [FOX Business Network]

Ally Financial Inc. (ALLY) 
Last ally financial inc. earnings: 4/20 07:30 am Check Earnings Report
US:NYSE Investor Relations: ally.com/about/investor
More than one in three consumers in a Vericast study said they've had the same bank longer than they've had their current romantic partner. Customers appear to stick with the same bank out of convenience more than anything. About 46% of those surveyed said they would be open to switching to other financial institutions if those institutions could address their specific financial needs. When seeking new banks, customers are mainly interested in money-earning incentives. Two major motivators customers stated for potentially switching banks included seeking better rates and earning cash back for opening a new account. Consumers also appreciate the idea of checking account offers. "Consumers want to feel the love directly from their FI [financial institution]," said Lisa Nicholas, Vericast senior vice president of FI marketing products and strategy. "Perpetual changes in consumer behavior and mindset mean FIs need to be more tuned in than ever to the relationship they have with them Show less Read more
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