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Stock impact report

Corporate Culture: The Role Of Leadership In Customer-Centricity [Forbes]

Alkami Technology, Inc. (ALKT) 
Company Research Source: Forbes
Terms like “customer-focused” and “customer experience” have become trendy, but they are also often used as a catch-all when building or denoting corporate culture strategies. Brands stand to benefit greatly by evaluating what being truly customer-centric means in a business-to-business (B2B) technology-forward organization that is fast-paced and experiencing a growth trajectory. While it's easy for any company to declare itself customer-centric, the foundation for organizations stands on the leadership team's values and direct alignment with customers to solve their business needs. Invest in products and people. When founding and operating a B2B technology company, my number one priority was investing in our product and people, which ultimately threads through the customer down to the end user. Ideally, the leadership team with an organization should take a strong stance on defining the ideal customer experience from top to bottom and instruct each team on how they contribute Show less Read more
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