‘A retreat above the clouds': The airlines keeping first class alive [CNN]
AIR FRANCE-KLM ADS (AFLYY)
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Source: CNN
CNN — Long-haul first class with a glass of Champagne in hand is the slowly dying dream of many travelers, with carriers like American Airlines, Qatar Airways and United Airlines sounding the death knell for international top-tier experiences on their planes. Always looking to maximize profits, such airlines have come to believe that improved business class seats are the way forward, rendering the posh, private echelons at the pointy end of the plane redundant. International “first class will not exist … at American Airlines for the simple reason that our customers aren't buying it,” American's former Chief Revenue Officer Vasu Raja told CNN in 2022. Not everyone agrees. Some airlines, including Air France, Emirates and Lufthansa, are now doubling down on first class and upgrading their offerings for those travelers willing to splash out for a truly luxury, bespoke experience. First class “remains hugely important to us,” Emirates President Tim Clark told travel industry we
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