Air France renews first-class suite in battle for high-rollers [Yahoo! Finance Canada]
AIR FRANCE-KLM ADS (AFLYY)
NASDAQ:AMEX Investor Relations:
airfranceklm.com/en/contacting-investor-relations-department
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Source: Yahoo! Finance Canada
By Joanna Plucinska and Tim Hepher PARIS (Reuters) - Air France on Tuesday unveiled a new first-class suite as it expands efforts to lure wealthy travellers from business jets and lend a 'French touch' to the tussle for premium revenue. The CEO of parent Air France-KLM, Ben Smith, told Reuters the unspecified investment aimed to place Air France at the top of the European league in airline luxury, signalling a battle with British Airways and Lufthansa. "A large percentage of the customers are flying for business reasons ... Many of them have the choice of a private jet or flying in first class," Smith said in an interview. "What is new for us over the last few years is a marked increase in the number of luxury customers that are flying for leisure
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