The Marketing Promotion That Captured Frequent Flyers’ Imagination [Forbes]
AIR FRANCE-KLM ADS (AFLYY)
NASDAQ:AMEX Investor Relations:
airfranceklm.com/en/contacting-investor-relations-department
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Source: Forbes
With airlines seemingly hell bent on making frequent flyer schemes less and less rewarding of customers' loyalty, one airline has bucked the trend. When Air France/KLM bought a share in SAS, the airline became part of the Skyteam airline alliance, having previously been a member of Star Alliance. SAS decided to devise a way to celebrate the change and encourage its Eurobonus loyalty members to get to know the new alliance. The promotion offered flyers a chance to become a points millionaire if they flew on 15 out of 17 Skyteam's airlines in a relatively short period of around two months. The days of great loyalty promotions are generally long gone, so this promotion quickly gained a cult following. One contender for the million miles challenge, Miksa said that he had “never seen a promotion that was quite so lucrative or quite so appealing from the perspective of the average traveller.” SAS However, given the time constraints imposed, the airline did not anticipate the number of
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