Air France launches new first-class suite to lure premium customers [Yahoo! Finance Canada]
AIR FRANCE-KLM ADS (AFLYY)
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Source: Yahoo! Finance Canada
PARIS (Reuters) - Air France unveiled a new first-class suite on Tuesday in a bid to lure wealthy travellers from business jets and lend a French touch to the tussle for premium customers. Investment in pre- and post-flight services are aimed at placing the airline at the top of the European luxury jet league, CEO of parent Air France-KLM, Ben Smith, told Reuters. The air travel industry, which is scrambling to win high-fare paying customers as it recovers from the pandemic, is split over the value of investing in first-class service, or in business class, which generates the highest returns. The launch comes weeks after arch rival British Airways launched its own new first-class cabin. The two airlines rely on the busy market for high-end customers across t
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