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Stock impact report

What grocers need to know about Gen Z and millennial shoppers [Yahoo! Finance]

Advantage Solutions Inc. - Class A (ADV) 
Company Research Source: Yahoo! Finance
Gen Z shoppers, currently ages 12 to 27, make up 21% of the U.S. population and possess $984 billion in spending power , according to Kantar Retail IQ. Meanwhile, millennial consumers, currently ages 28 to 43, make up 22% of the population and accounted for nearly $2 trillion in retail spending over 12 months, according to Capital One Shopping research On the whole, younger consumers are often perceived as health conscious, price sensitive and seeking out differentiated assortments. But a recent report by Advantage Solutions breaking down various “Grocery Purchase Attitudes” shows that millennial and Gen Z consumers are not as aligned in their purchasing priorities as grocers may assume. Aside from age, the report takes a close look at various characteristics like gender, race, income and marital status to provide a detailed and well-rounded makeup of the five Grocery Purchase Attitudes: Care About the Classics, Price Hunter, Health Concerned, Buyer of the Best and Trend Seeker Show less Read more
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