Vegan sneakers may be next plant-based craze [CNNMoney.com]
ADIDAS AG S/ADR (ADDYY)
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Source: CNNMoney.com
Vegan sneakers set to be next sustainable plant-based craze in 2020 New York (CNN) Eco-friendly meatless food products shook up the fast food industry in 2019. Experts say next year's game-changing trend in sustainable consumer goods may be plant-based -- or "vegan" -- athletic shoes. Last week, Reebok, owned by Adidas ( ADDDF ) since 2005, unveiled the design for its first plant-based running shoe, the Floatride GROW, which is expected to hit store shelves in the fall of 2020. The upper part of the shoe is made primarily from eucalyptus. Its soles are made from castor beans and natural rubber. The scheduled debut comes two years after Reebok started selling a "vegan" version of its famed Newport (NP) Classic shoes made with cotton and corn. The more sustainable version of the NP Classics are "lifestyle" footwear not designed for athletic performance. In contrast, Reebok brand president Matt O'Toole says the Floatride GROW is sturdy enough to handle the wear and tear from i
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