WNBA Stars Headline Nike Super Bowl Commercial [Forbes]
ADIDAS AG S/ADR (ADDYY)
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Source: Forbes
NIKE Nike unveiled its first Super Bowl commercial since 1998 during the Sunday NFL final broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.” Women's basketball players make up half of the star-filled roster, featuring three-time WNBA MVP A'ja Wilson, 2024 WNBA champion Sabrina Ionescu, 2024 WNBA Rookie of the Year Caitlin Clark, and University of Southern California standout JuJu Watkins. Voiced by Grammy-winning rapper Doechii, the commercial highlights the rise of women's sports, emphasizing record-breaking viewership, sold-out stadiums, and the shifting landscape of athletic competition. Nike positions "So Win" as a call to action for athletes to defy limitations and redefine expectations in sports. “Athletes shape the game, but we also shape the world around it. We're the storytellers, the game-changers, the ones who take what came before us and mak
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