Peter England presents an exclusive campaign - 'The Bollywood Wedding' with iconic filmmaker Karan Johar [Yahoo! Finance]
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Source: Yahoo! Finance
MUMBAI, India Nov. 18, 2024 /PRNewswire/ -- Ahead of the wedding season, Peter England a leading name in Indian menswear from Aditya Birla Fashion and Retail , has partnered with iconic filmmaker Karan Johar to launch a first-of-its-kind campaign 'The Bollywood Wedding' . Bringing the glamour and vibrancy of Bollywood weddings to life, this campaign celebrates the fusion of traditional elegance and contemporary style, inviting grooms and guests to step into the spotlight with confidence and flair. The film features Karan Johar on a playful quest to choose the perfect name for the collection, suggesting titles like 'Dulha Sajake Rakhna' and 'Baarat Ho Toh Aisi' etc. Through these names, he taps into the quintessential Bollywood wedding tropes, celebrating the glamour, grandeur, and drama that are hallmarks of Indian cinema weddings. Delighted by the collection being named 'The Bollywood Wedding' Karan confidently exclaims that this ought to be the next blockbuster, showcasing his un
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