Mizuno Grows Wave Enforce Tennis Footwear Line [Forbes]
ADIDAS AG S/ADR (ADDYY)
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Source: Forbes
Mizuno's Wave Enforce Tour tennis shoe has a growing family. The Japanese-based brand recently launched the Wave Enforce Court, a lighter-weight model of the pinnacle Tour version. “The Court design is meant for players wanting a high level of cushioning without excess weight,” Dave Dorsey, Mizuno USA racket sports sales manager, tells me. “It has most of the features of our Tour-level Wave Enforce Tour, but with a more streamlined design.” The Enerzy foam, a key high-performance foam from the brand that shows up in the Tour version, also makes an appearance in the Court model. “We concentrate the Enerzy foam in the heel for elevated comfort without making the shoe too heavy,” Dorsey says about the new shoe. The Court model has an elevated stack height in the midsole to create a more cushioning-focused approach, a Hoka of racket sports shoes. “This is really what makes the shoe unique among our line,” Dorsey says. “To use a baseball term, it is a great ‘utility player' type of sh
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