Jane Fonda, Sneakerhead [The New York Times]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
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Source: The New York Times
The activity that Jane Fonda, the 87-year-old Oscar winner, activist and aerobics queen, is most associated with these days is probably environmental protest (well, that, the “Grace and Frankie” series and the “Book Club” film franchise). She did, after all, move to Washington, D.C., in 2019 specifically to draw attention to the climate crisis, getting arrested pretty much every Friday while stagingsit-ins at the CapitolAll of which makes her an unlikely choice to front a new luxury sneaker campaign. But for Silvio Campara, the chief executive of Golden Goose, the brand known for its prescuffed sneakers with the sparkly star on the side, she was his only choice. As to why she agreed to do it … well, that’s a whole other story.This interview has been condensed and edited for clarity.Were you surprised when Golden Goose got in touch?I don’t do a lot of campaigns because I’m not friendly with a lot of brands. But my manager said: “This is a cool company. They have responsible practices.”
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