How FNAA 2024 Person of the Year Bjorn Gulden Put Adidas on an Exciting New Path [Yahoo! Finance]
ADIDAS AG S/ADR (ADDYY)
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Source: Yahoo! Finance
Miss the Yeezy Foam Runner? You'll Love This New Adidas Foam Clog On Dec. 4, Bjorn Gulden will be honored with the Person of the Year award at the 38th annual FN Achievement Awards. Below is a conversation with the Adidas CEO from the magazine's Dec. 2 print issue, talking about his part in the company's dramatic turnaround. When Bjørn Gulden assumed control of Adidas in January 2023, the industry veteran inherited a company in turmoil. With determination, grit and seasoned business instincts, the chief executive officer led a remarkable revival that has once again put the Three Stripes at the center of the sneaker conversation. But if you ask Gulden, its his team at Adidas that deserves all the credit. “We have worked hard to get where we are. That result is because of many people,” the Adidas chief told FN last month. “We have a long way to go, but we have the things in our hands to take it to the next level. But this is a team thing, not an individual thing.” Adidas rais
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