Goruck Footwear, Led By Paul Litchfield, Focuses On Moving Weight [Forbes]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
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Source: Forbes
Paul Litchfield, a legendary footwear designer, says working with Goruck as their head of footwear is “literally a breath of fresh air.” Known for creating the Reebok Pump and leading Reebok's Advanced Concepts division for decades, Litchfield was first introduced to the brand while still at Reebok in 2014. Now he's “working on the cleanest footwear I can imagine, all purpose-driven and functionally driven.” The first Litchfield-Goruck project was the MACV-1 boot, a quintessential tactical boot designed based off the popular 1960s boots used by the military, but with versatility of the modern soldier, which included an urban, sandy and flat terrain. Litchfield and Goruck's portfolio have only grown, which now includes a MACV-2, a three-year partnership with Crossfit to create fitness-based shoes seen via the Ballistic Trainer and the most recent additions of both a hiking Mackall and a Rough Runner designed for the Goruck lifestyle. Goruck footwear director Paul Litchfield show
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