Bryson DeChambeau's Crushers GC Pumped Up By Reebok's Return To Golf [Forbes]
ADIDAS AG S/ADR (ADDYY)
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Source: Forbes
Greg Norman, who spent more weeks atop the world rankings than any other golfer in the 1980s and 1990s, rocked Reebok on fairways for a stretch during his heyday. The Great White Shark—soon to be LIV Golf's de facto commissioner emeritus, as Scott O'Neil, a former NBA and NHL executive, assumes the helm of the breakaway golf circuit—once starred in a television spot for the golf version of the iconic Reebok Pump . In the ad, Norman threw shade at Curtis Strange, quipping “Oh, and Curtis don't be so strange—pump up and air out,” before theatrically dropping a cleat meant to represent his rival on the ground. So, it's fitting that Reebok—rolling back into the performance golf vertical after nearly two decades—has chosen the biggest star in the league Norman helped launch. Bryson DeChambeau and his LIV Golf squad, Crushers GC, have signed a long-term partnership deal with the Boston-based footwear and clothing brand owned by Authentic Brands Group. Bryson and the whole Crushers cr
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