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Stock impact report

Melody Ehsani re-creates the first Women's Air Jordan to celebrate Women's Month [Los Angeles Times (CA)]

ADIDAS AG S/ADR (ADDYY) 
NASDAQ:AMEX Investor Relations: adidas-group.com/en/investors/overview
To the casual observer, the new Womenâ??s Air Jordan OG sneaker, a collaboration between Los Angeles designer Melody Ehsani and Jordan Brand, may stand out for its reflective 3M piping and enlarged cherry emblem. For Ehsani, the latest version of the shoe, which is being released during Womenâ??s Month, comes with a long history. The sneaker was released in 1998 as the first Jordan created specifically for female athletes. It arrived just two years after the formation of the Womenâ??s National Basketball Assn., which came 50 years after the start of the National Basketball Assn. A reissue of the original shoes with minor updates dropped in January and sold out quickly among a new generation of sneaker lovers. Another version called Barely Rose was released in a light pink colorway in February. Ehsaniâ??s version of the shoe represents the first collaboration with an outside designer. Ehsani, who played basketball throughout her youth and later interned for the NBA, remembers the effec Show less Read more
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