Accenture Invests in Cresta to Improve Efficiency and Productivity in Contact Centers with Generative AI
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Business Wire
NEW YORK & PALO ALTO, Calif.--(BUSINESS WIRE)--Accenture (NYSE: ACN) has invested, through Accenture Ventures, in Cresta, a company that has developed an AI-powered platform designed for contact centers. As part of this investment, Accenture plans to integrate Cresta’s AI software capabilities into Accenture’s AI Refinery™? a comprehensive platform that helps clients to build custom AI models that meet their unique business needs.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241119090748/en/Accenture invests in Cresta (Photo: Business Wire)Generative AI is transforming customer experiences by creating seamless, personalized interactions that boost loyalty and operational excellence. Research from Accenture found that companies that apply generative AI to customer-related initiatives can expect to achieve 25% higher revenue after five years over companies focused only on productivity. Cresta’s AI-native solutions use ad
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