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Stock impact report

Localizing Your Corporate Communications Strategy Without Weakening It [Forbes]

ACI Worldwide, Inc. (ACIW) 
Last aci worldwide, inc. earnings: 8/8 06:00 am Check Earnings Report
Company Research Source: Forbes
Today's economy is truly global, and your brand messaging must be, as well. But when your business operates across different continents and cultures, it can be difficult to create consistent messaging that still resonates with all those diverse markets. Too often, brands make the mistake of homogenizing and sanitizing their messaging until it's so diluted that there is no uniqueness left, neutralizing its power. It is possible to create core messaging that appeals to different audiences without losing the authentic brand story, but achieving this requires mobilizing regional talent, embracing a global perspective and coming equipped with a lot of empathy. The Culture-Centric Curse People have assumed that their group is the “central” or “main” group since prehistoric times. This is evident in how many traditional cultures around the world call themselves something that translates to a version of “the people” or “the first people.” In-group bias is a natural human phenomenon in Show less Read more
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