Albertsons Media Collective Launches Collective TV - Powered by First-Party Data, Closed-Loop Measurement, Shoppable Ads and Premium Inventory [Yahoo! Finance]
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Albertsons Companies, Inc. Class A (ACI)
US:NYSE Investor Relations:
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Source: Yahoo! Finance
BOISE, Idaho, June 13, 2024 BUSINESS WIRE Albertsons Media Collective , the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today debuted Collective TV, a solution that unlocks the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV. According to the Interactive Advertising Bureau's 2024 Digital Video Ad Spend & Strategy Report , digital video ad revenues are expected to reach $63 billion in 2024. Despite this fast-paced growth, the pathways for running connected TV (CTV) campaigns alone are varied and complex. Agencies, networks, streaming publishers, identity solutions and ad tech platforms have built silos for planning, executing and measuring CTV campaigns. "Advertisers need a smarter, more effective way to execute CTV and video campaigns. With Collective TV, we're removing the silos between publishers, demand-side platforms, and ide
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ACI
Earnings
- 4/22/24 - Beat
ACI
Sec Filings
- 6/21/24 - Form ARS
- 6/21/24 - Form DEFA14A
- 6/21/24 - Form DEF
- ACI's page on the SEC website