Halfday Unveils Modern Brand Refresh, Marking a New Era for the Iced Tea Company [Yahoo! Finance]
Albertsons Companies, Inc. Class A (ACI)
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Source: Yahoo! Finance
PHILADELPHIA Feb. 25, 2025 /PRNewswire/ -- Halfday , the better-for-you, gut-healthy iced tea brand made with prebiotics, announced today that it is unveiling all-new packaging across its entire lineup. Along with the fresh new look, the company will introduce a classic Half & Half flavor, with a surprise, limited-edition flavor dropping this summer. Halfday Launching alongside a new brand tagline and campaign titled "Make a Break for It" – a nod to its clever and maverick spirit – the refresh aims to surprise and delight Halfday's loyal customer base while captivating a new generation of iced tea drinkers. Halfday's reimagined branding is designed to stand out in the competitive beverage market while preserving its playful tone and ethos. The new look and feel, which will roll out online today and in retailers nationwide, features an updated version of Halfday's logo in a bold, modernized typeface that underscores the brand's evolution. With vibrant, flavor-centric illustratio
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ACI
Earnings
- 10/14/25 - Beat
ACI
Sec Filings
- 12/15/25 - Form 4
- 12/4/25 - Form 4
- 12/4/25 - Form 4
- ACI's page on the SEC website