Clinch Accelerates Albertsons Media Collectives' Expansion into CTV [Yahoo! Finance]
Albertsons Companies, Inc. Class A (ACI)
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Source: Yahoo! Finance
NEW YORK June 14, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective's expansion into Connected TV (CTV). Albertsons Media Collective, the retail media arm for Albertsons Companies, launched Collective TV to unlock the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV. The use of Clinch's technology enables clients of The Collective to activate highly customized CTV ad experiences, similar to the level of customization they already receive in display and online video campaigns (for purposes like highlighting their store convenience relevant to the consumers' location, and eventually available inventory, pricing and more). "
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ACI
Earnings
- 4/22/24 - Beat
ACI
Sec Filings
- 6/21/24 - Form ARS
- 6/21/24 - Form DEFA14A
- 6/21/24 - Form DEF
- ACI's page on the SEC website