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Stock impact report

Social-media fundraising is the trendy model of altruism. But is it better than giving to traditional charities? [Globe and Mail, The (Toronto, Canada)]

Airbnb, Inc. - Class A (ABNB) 
He needed help to record an album for his Afrobeat band in Toronto. Now, as someone who is perpetually online, I've seen how social-fundraising platforms have evolved tremendously. There are campaigns focused on everything from out-of-pocket cancer costs to recovering from devastating wildfires to subsisting after facing a massive hike in rent. The growth of platforms such as Indiegogo and GoFundMe can be felt if you ever spend time on Facebook or Instagram. This isn't just anecdotal: In 2023, GoFundMe recorded two million donations across Canada for various causes, organizations and people, an increase of 7.3 per cent from the previous year. The holiday season often encourages more charitable donations than other times of the year. But a slump in donating to the usual charities may be explained by realizing how the approach to giving has shifted to a new mode of altruism: We may be more likely to send money directly to the people affected by the tragedies they're facing. A si Show less Read more
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