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Stock impact report

Airbnb's first promotion a clear sign of its cross vertical ambitions: Bernstein [Yahoo! Finance Canada]

Airbnb, Inc. - Class A (ABNB) 
“This will be the first time Airbnb (NASDAQ:ABNB) have offered a self-funded discount, with no loyalty scheme, unlike OTA peers Genius and OneKey programs,” said the firm. "The promotion is a clear sign of Airbnb's cross-vertical ambitions." They added that the initiative showcases the company's push beyond its core vacation rental business. While HotelTonight remains a small part of Airbnb's overall business—less than 1% of nights booked, according to Bernstein estimates—this move suggests the company is serious about driving cross-platform spend. Airbnb's foray into discounting comes as the company explores ways to expand its reach beyond vacation rentals. "Growth and product innovation will not be free—Airbnb will need to invest in its cross-vertical credential, whether that be through marketing dollars or, in the case of the HotelTonight promotion, by investing take rate," analysts said. Bernstein believes this strategy could help raise the profile of HotelTonight, whic Show less Read more
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