What Every Company Can Learn From Apple's AI Strategy [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
The of “Apple Intelligence” at Apple's Worldwide Developer Conference wasn't an obviously mind-blowing event. It lacked the wow factor of those early Steve Jobs presentations, when we saw the first iPhone or iPad. And it fell short of OpenAI's gasp-inducing of ChatGPT version 4o a month earlier, which seemed to bring human-like AI a step closer to reality. Apple's late arrival to the AI party should make the rest of us feel a little better. After all, if even one of the world's most innovative, deep-pocketed corporations was caught flat-footed by generative AI, maybe we can go easier on the leaders of our regional bank or hospital system. Leaders from to to are struggling to respond to the most transformative new technology of our time. Some business leaders have responded with procrastination. They know that AI matters, but they aren't treating it with the necessary urgency and focus to yield the greatest impact. Some are raising valid concerns around privacy or intellectual pro
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