Apple wants its AI iPhone to turn around a sales rut. Here's how it's going so far [CNN]
Apple Inc. (AAPL)
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Source: CNN
iPhone sales for the three months ended in September modestly beat analyst expectations, according to numbers released by the company on Thursday. iPhone sales reached $46.2 billion, up more than 5.5% from the same period in the prior year, according to Apple's earnings report after the bell. Here's why that matters: Apple's third quarter earnings results include the just over two weeks of sales figures since iPhone 16 preorders opened on September 13. (Devices officially landed on shelves September While that's only a sliver of what will end up being the iPhone 16's total lifetime sales, it provides an important early look at demand for the device that Apple has been hoping would turn around a years-long sales rut. Apple's overall revenue declined year-over-year for four straight quarters last year, in part because of weak iPhone demand and widespread economic uncertainty. After repeatedly failing to give consumers an exciting reason to upgrade, some analysts believe Apple Int
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