Tazaar’s GeoTag Technology Provides Industrial Strength GPS Tracking For Assets [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
Whether it's expensive lighting rigs, high-end cameras or sound consoles, when a piece of equipment goes missing, the impact goes far beyond the price tag. Equipment theft, delays and misplacement remain some of the most disruptive and costly issues in the events industry. A speaker left behind at a venue or a flight case shipped to the wrong location can derail an entire event. Beyond the direct financial impact, these losses can affect reputations, client confidence and the ability to deliver on time. “Missing equipment doesn't just cost money, it costs trust,” says Graham Gosden, Managing Director of APT-GB, a UK-based audio manufacturer that's decided to integrate asset tracking into its operations. “If key gear doesn't turn up, the event is at risk. At least with tracking, you can see where the problem is and make a plan.” Stopgap Solutions Won't Cut It To solve the problem, many professionals turn to consumer tech like Apple's AirTags. While these devices are popular for
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