Tariff Strategy: Focus On The Relationships That Matter Most [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
The imposition of tariffs on America's trading partners, and in effect on our own businesses and consumers, is a bad enough idea in itself. The chaotic way in which they're being implemented has made them truly destructive: to the global economy, to our retirement savings, and to America's standing in the world. Past readers will know that I advise clients to distinguish between moments and momentum. As unnerving as they may be, the current administration's flip-flopping on tariffs is a series of individual moments. But make no mistake, the retreat from globalization is more than a passing storm. Some of that has to do with the reemergence of nationalism. But new technologies, fragmented supply chains, and concerns about climate impact are all pushing goods to be made closer to the markets in which they're consumed. That's momentum. So what can business leaders do? Based on conversations I've had with execs in recent days, many are hunkering down for worse to come, spooked by omi
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