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Target's foot traffic keeps falling amid boycotts and slashed DEI efforts—and it could be a problem that ‘isn't going to go away' for the retailer, expert says [Fortune]
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For the seven days that began March 24, one day after the latest Circle Week began, foot traffic fell 3.8% YoY, according to data from Placer.ai. Credit Circle Week for this being the smallest YoY drop in the nine-week plunge, when traffic has been down as much as 8.8%. While correlation—we'll say it again—is not causation, note that Target's traffic slump began in the first full week after it announced it was dismantling its diversity, equity, and inclusion (DEI) efforts. The retailer also is the subject of a 40-plus day Lenten boycott spearheaded by Black clergy that continues through Easter. Target in recent years championed social justice and racial justice, and since ditching DEI, it has faced steeper traffic declines than other brands that did, too. Also just in, for example, is monthly data, with Target traffic down 6.5% in March compared to last March, following a 9% YoY monthly drop in February. Fellow DEI backtrackers did not see traffic fall as dramatically, with Walma
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