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Private Label Grocery Shoppers Came for Price, Stayed for Quality [Yahoo! Finance]
Last costco wholesale corporation earnings: 3/5 04:15 pm
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US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml?c=83830&p=irol-irhome
DENVER, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Private label grocery brands are gaining momentum as changing consumer perceptions and a widening customer base are fueling sales growth and market share gains. Once perceived as inferior to national brands, private label store brands reached an all-time high market share in dollar and unit sales during the first half of 2024 as quality perceptions have improved. Growing acceptance among younger and higher-income consumers is also propelling category growth. Higher food prices and the inflationary environment over the last two years prompted more consumers to try private label products, given their lower prices and association with value. However, recent research shows consumers are increasingly citing quality, taste and variety as key drivers influencing their repeat purchases. According to a new report from CoBank's Knowledge Exchange , grocery retailers are seizing on the growing popularity of private label products, which typically g
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