0 0 0 4.10868046791627E-05 -6.45649787815414E-05 -6.45649787815414E-05 0.00122673459685049 0.00122673459685049
Sign Up Today X
Thanks for submitting the form.
Stockreport

Arizona Iced Tea founder explains why it still costs less than $1 a can, in a move straight out of Costco's playbook [Yahoo! Finance]

Costco Wholesale Corporation (COST)  More Company Research Source: Yahoo! Finance
Last costco wholesale corporation earnings: 3/5 04:15 pm Check Earnings Report
US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml?c=83830&p=irol-irhome
For him, that's exactly the point. Even though Arizona's own costs of production have gone up with inflation, Vultaggio said the company is in a strong enough position that it doesn't need to raise the price of its signature beverage—just yet. In exchange, they hope to gain goodwill and positive attention from potential customers. “We're successful, we're debt-free, we own everything,” he told Today in an interview. “Why? Why have people who are having a hard time paying their rent have to pay more for our drink?” The move to keep a can of Arizona Iced Tea at 99 cents echoes Costco's four decade effort to keep its hot dog combo at $1.50 despite rising costs—and, earlier, Coca-Cola's half-century quest to keep a bottle of the drink priced at a nickel . Costco's former chief financial officer told Fortune last month that keeping its hot dog price stable was essential to its success. And in one of his first public statements, the company's new CFO, Gary Millerchip, said the $1.50 [Read more]
IMPACT SNAPSHOT EVENT TIME: COST
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST
PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST
PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
Don't Miss Out On The Next BIG Stock Move
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS
Opt-in for
COST alerts
from News Quantified
COST
NEWS
COST
Earnings
COST
Analyst Actions
COST
SEC Filings
Stockreport

Arizona Iced Tea founder explains why it still costs less than $1 a can, in a move straight out of Costco's playbook [Yahoo! Finance]

Costco Wholesale Corporation  (COST) 
More Company Research Source: Yahoo! Finance
Last costco wholesale corporation earnings: 3/5 04:15 pm Check Earnings Report
US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml?c=83830&p=irol-irhome
For him, that's exactly the point. Even though Arizona's own costs of production have gone up with inflation, Vultaggio said the company is in a strong enough position that it doesn't need to raise the price of its signature beverage—just yet. In exchange, they hope to gain goodwill and positive attention from potential customers. “We're successful, we're debt-free, we own everything,” he told Today in an interview. “Why? Why have people who are having a hard time paying their rent have to pay more for our drink?” The move to keep a can of Arizona Iced Tea at 99 cents echoes Costco's four decade effort to keep its hot dog combo at $1.50 despite rising costs—and, earlier, Coca-Cola's half-century quest to keep a bottle of the drink priced at a nickel . Costco's former chief financial officer told Fortune last month that keeping its hot dog price stable was essential to its success. And in one of his first public statements, the company's new CFO, Gary Millerchip, said the $1.50 [Read more]
IMPACT SNAPSHOT
EVENT TIME:
COST
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS