Why LGBT pride festivals have become increasingly corporate [MarketWatch]
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Source: MarketWatch
Why LGBT pride festivals have become increasingly corporate Revelers taking part in pride events this month are sure to see flashy, rainbow-adorned displays celebrating the LGBTQ community and the progress it has made. They’ll also probably spot corporate logos. In recent years, pride festivals and parades feting the lesbian, gay, bisexual, transgender and queer community have elicited more participation and sponsorships from major corporations. While this influx of support has allowed these events to expand in size, it has also drawn the ire of activists who say the corporate involvement distracts from the purpose of these gatherings. “There’s a group of folks who are frustrated by the fact that there are so many corporate logos in the parade and the biggest floats are advertising to our community,” said Drew Ambrogi, an organizer with No Justice No Pride, a collective of organizers who staged a protest during the Capital Pride parade in Washington, D.C., earlier in June. The group’s
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