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How Walmart-owned Sam's Club is trying to take on Costco's private label Kirkland [MSNBC.com]
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In this articlewatch nowVIDEO10:55How Sam's Club plans to take on Costco's Kirkland SignatureStuck at home during the Covid pandemic, Megan Crozier needed a way to keep her two young children entertained. She bought an inflatable pool from Sam's Club.The pool began leaking air after just a few uses.For Crozier, chief merchant of theWalmartAs Sam's Clubopens more locationsSam's Club CEO Chris Nicholas told CNBC the brand's revamp was inspired, in part, by the retailer's chief rival."The club model survives because you have brilliant merchants focusing on creating or buying exceptional items," he said in an interview. "Costco did such a great job of that over the years with Kirkland and we saw that be successful."The success of Member's Mark will help determine how Sam's Club fares as its expands, with plans toopen more than 30 storesB.J.'s WholesaleOvertaking Costco and its beloved private label won't be easy for Sam's Club, said"Never say never," he said. "Who knows? But I think it's
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