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Campbell's is in for a fight against private labels and big-name rivals as it chases growth [Yahoo! Finance Canada]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
While retailers like Walmart ( WMT ) and Target ( TGT ) are plowing ahead with private labels, Campbell Soup Company ( CPB ) is doubling down on innovation, marketing, and increased distribution to sell its famous brands like Goldfish. "It all comes down to ... creating the right value, which [is] not dependent solely on a price point," CEO Mark Clouse told Yahoo Finance at Campbell's investors day last week. "It is about, how do we add value in ways that are more differentiated and sustainable?" Campbell estimates that product innovation will provide a 3% lift to annual sales, including a 4% to 5% lift in the competitive snacks business. The company projects annual sales growth to be around 2% to 3% long term, with snacks as the driver at a 3% to 4% sales growth. The 155-year-old company is looking to reinvent itself with the recent integration of Sovos Brands and a potential name change . Its stock has badly lagged the market in the past five years, up 10% compared to the S&P
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