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Analysis-Target's holiday advertising push will only take it so far, investors say [Yahoo! Finance Canada]
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With more than 1,950 stores across the United States, and an array of mostly non-essential merchandise, Target has lost market share following waning sales. Target's shares have fallen 7% this year, compared to Walmart's 72% gain. "Target's funk has been in place for a couple of years now and doesn't have a quick fix," said Charles Sizemore, chief investment officer of Sizemore Capital Management, which owns $220,000 in Target shares. "Would a late surge in advertising encourage shoppers to spend their gift cards at Target before year end? Maybe," Sizemore said. "I wouldn't necessarily bet on that." Many retailers have kept a tight lid on spending as shoppers cut back on non-essential purchases. D.A. Davidson analysts expect Target's net advertising spending to rise only 0.11% overall in 2024. "The fourth quarter is our biggest sales season of the year, and our marketing spend reflects that," a Target spokesperson said, declining further comment. From October through mid-De
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